By Ruth Maguire, Boobingit Founder & Breastfeeding Advocate
Each year, World Breastfeeding Week (1–7 August) encourages us to reflect on the power of breastfeeding – not just for babies and families, but for the wider world we live in.
The 2025 theme, #PrioritiseBreastfeeding, focuses on something I believe we don’t talk about enough – the connection between breastfeeding, climate change, and environmental sustainability.
As a breastfeeding advocate, mother, and founder of Boobingit, I’m always looking at how we can better support families through honest stories, practical support, and empowering conversations. And I’m proud to be partnering with Ardo again this year to do just that – while also shining a light on how breastfeeding helps protect not only our little ones, but our planet.
Breastfeeding is natural, sustainable, and powerful
When we think about ways to reduce our impact on the environment, we often talk about recycling, reducing plastic, or saving energy – but how often do we hear about breastfeeding in this context?
Here’s the truth:
- Breastfeeding requires no packaging, processing, or transportation
- It reduces waste and the need for energy-intensive formula production
- It’s a zero-waste food source that uses fewer natural resources
- And in times of crisis or climate disaster, breastfeeding provides a reliable, safe food supply when other systems fail
In short, breastfeeding is one of the simplest, most natural ways to support sustainable parenting and planet-friendly living.
What we’re doing to celebrate World Breastfeeding Week with Ardo
To mark the week, Boobingit and Ardo are teaming up to bring parents a series of supportive, informative, and inspiring events and resources.
Live Expert Conversations
I’ll be going live on Instagram with some amazing guests to talk all things breastfeeding, from the early days right through to fitness and return-to-work support:
- Laid-Back Breastfeeding: A Gentle Guide with Hannah Croft IBCLC – Friday 1st August at 9am
- Breastfeeding Challenges & Tongue-Tie with Dr. Sharon Silberstein – Friday 1st August at 3pm
- Breastfeeding After the Newborn Stage with Dr. Lyndsey Hookway – Monday 4th August at 10am
- Strong as a Breastfeeding Mama with fitness expert Sylvia Diaz – Tuesday 5th August at 11.30am
- Mouths to Feed: Breastfeeding, Music & Motherhood with Emily Rose – Tuesday 5th August at 3pm
- Tiny But Mighty: Breastfeeding Support for Premature Babies with Kate Lynn – Wednesday 6th August at 11am
Download ‘My Breastfeeding Plan’
Together with Ardo, we’ve created a brand-new downloadable resource: My Breastfeeding Plan – a practical, easy-to-complete guide to help expectant parents feel informed and confident ahead of birth.
It’s free to download and gives parents space to think through their feeding goals, preferences, and support systems.
Real Stories from Real Parents
We’re also sharing inspiring parent stories from the Ardo community, showcasing the many different paths that breastfeeding can take – including experiences of NICU stays, pumping journeys, and breastfeeding beyond the early weeks. These stories are a reminder that every journey is valid – and every drop of milk matters.
Photo courtesy of April Robson
Let’s #PrioritiseBreastfeeding – together
As a global community, we need to ensure families are supported to breastfeed if and when they choose to – not only for their own wellbeing, but for the health of the planet we’re handing over to the next generation.
Thank you to Ardo for championing parents, for celebrating World Breastfeeding Week in a meaningful way, and for continuing to invest in resources that make a real difference.
You can follow all the conversations, stories, and support this week over on @boobingit and @ardomums_uk – and we’d love for you to be part of it.
Let’s prioritise breastfeeding — for our babies, our communities, and our world.
Ruth x
Founder of Boobingit | Breastfeeding Advocate | Writer & Mama of Two
